Louis Vuitton / Murakami

"Louis Vuitton's Original Take on Fakes". Text by Marc Karimzadeh. WWD.04.03.08. 

excerpted text and quotes:

"But rather than simply hand out leaflets to alert guests about the importance of protecting original design, the French luxury goods house will be taking a novel, somewhat intriguing route. Outside the museum, Vuitton is setting up 10 New York-style street vendors - not to sell fakes, but rather authentic Louis Vuitton product and special Monogramouflage canvases that Murakami has created specifically for the exhibition." 

"We think that by highlighting it in a happening way and not in a boring way, it will make everybody more aware". (Yves Carcelle, Chairman and CEO of Louis Vuitton)

"Its educational because it puts millions of people in contact with artists that they probably never would have known". (Yves Carcelle, Chaiman and CEO of Louis Vuitton)

"We are expecting a big impact, but i don't think  anyone had imagined that nearly six years later, it would become one of the new eternal pillars of the vocabulary of Louis Vuitton". (Yves Carcelle, Chairman and CEO of Lousi Vuitton)