"Louis Vuitton's Original Take on Fakes". Text by Marc Karimzadeh. WWD.04.03.08.
excerpted text and quotes:
"We think that by highlighting it in a happening way and not in a boring way, it will make everybody more aware". (Yves Carcelle, Chairman and CEO of Louis Vuitton)
"Its educational because it puts millions of people in contact with artists that they probably never would have known". (Yves Carcelle, Chaiman and CEO of Louis Vuitton)
"We are expecting a big impact, but i don't think anyone had imagined that nearly six years later, it would become one of the new eternal pillars of the vocabulary of Louis Vuitton". (Yves Carcelle, Chairman and CEO of Lousi Vuitton)