Tuesday, May 20, 2008

Hussein Chalayan / Level Vodka Tunnel

Level Vodka Tunnel by Hussein Chalayan Volume 08. www.levelvodka.com/tunnel. 05.09.08.
excerpted text:

“Because I really wanted to make an installation that was interactive. And I knew that Level Vodka and ABSOLUT are big sponsors of art, so I thought – why not? Besides, they have done a number of interesting things with art before, so I felt very comfortable working with them. I understood that this wouldn’t be just a drink promotion, but a real art project. And that’s exactly what happened.” (Hussein Chalayan)

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