"Inject Relevance Back into Architecture". By Lukasz Swiderski. The Hoya, 11.04.08.
“The pavilion sets out to drape an aura of refinement over a cynical marketing gimmick. Surveying its self-important exhibits, you can’t help but hope that the era of exploiting the so-called intersection of architecture, art and fashion is finally over.” (Nicolai Ouroussoff)