Big Fun

Photographs by fashionartedit

Big Fun. Miles Socha. W. May 2008. 

excerpted text and quotes:

"Everything these days has to occur in a bigger way in order to get people's attention: The volume on everything has to be turned up." (Marc Jacobs)

"And Boucheron inveiled its latest high-jewelry creations during the January couture amid contemporary artworks by Damien Hirst, Richard Prince and others on loan from billionaire Francois Pinault, who controls Boucheron parent company Gucci Group." (Miles Socha)

:In February an otherworldy pavilion designed by notes architect Zaha Hadid called Mobile Art, which houses artworks inspired by Chanel's iconic quilted bags, landed in a parking garage in Hong Kong. Like a UFO, it's next off to Tokyo, them Mew York and other worlds capitals. 'To find a gallery in each city [for the exhibition], that's boring', says Lagerfeld. Chiquet declines to say how much the project cost, but emphasizes, 'Chanel will continue to invest appropriately in ideas that intrigue, surprise and amuse our customers...[It] reinforces its myth - surprising, and provoking the public.'" (Miles Socha)